influencer campaign brief example

In June 2017, Dyson is launching a comprehensive advertising campaign to promote its robot across North America through TV spots, billboards, YouTube pre-rolls as well as include an influencer marketing activation as a part of this new product campaign. Next Games’ willingness to give Pons sufficient creative freedom culminated in a one-of-kind video that charms fans of The Walking Dead and viewers who have never seen the show. Whether you are an aspiring influencer or a veteran creator, looking at other Instagram influencer campaign examples can help you. Enter the influencer campaign brief, a magical document that can drastically reduce your time spend by outlining every detail an influencer will need to know about your campaign. To promote the release of its Note 7 smartphone Samsung collaborated with a group of Snapchat power users that included CyreneQ for both event marketing and sponsored Snapchat content. Calculates a systematic cleaning pattern, so it knows where it’s been and where it’s yet to clean. To advertise the release of its new The Walking Dead mobile game, Next Games partnered with an all-star cast of YouTubers including Anwar Jibawi, Hannah Stocking, Inanna Sarkis, Lele Pons, and Rudy Mancuso. Within a 30-day window, Target partnered with Instagram influencers ranging from a dog to a plus-sized model to market its diverse product offerings. Try to anticipate any questions the influencer may have and answer them in the brief. ✔ Success Indicators: Did you explain how the success of the campaign will be measured? But you and the influencer should hold a creative briefing … ✔ Creative Freedom: Have you provided enough inspirational content and enough space to create something unique and exceptional? Collectively, the group maintains an astonishingly following of over 18 million subscribers. Example email to an influencer: VOXI This step provides an exemplary email template for contacting a social media influencer, with reference to the VOXI campaign. An influencer campaign brief. The ultimate guide to creating an impressive Influencer Marketing Brief By Stelyana Hristozova, 22.01.2020 By implementing Influencers to a media strategy, a company can take advantage of the fame and credibility of a public figure, to fill the existing gap between its brand and customers. About us About our Product Links 3. This type of influencer marketing campaign falls more in line with the simple, ‘classic’ description I mentioned earlier. Within the campaign, stuntman Devin Graham (devinsupertramp) stands out for creating a YouTube video of himself and friends skydiving off a cliff via a giant slip in slide. Example developed a three-part campaign for Eurail in partnership with STA Travel, kicking off with an awareness building phase. The resulting YouTube video has proven incredibly successful with nearly one million views to date. Daily vlogger Logan Paul’s Instagram post was particularly effective at raising money because he set an explicit engagement goal for followers by stating, “I WANT 1 MILLION LIKES!” after introducing the initiative. Most importantly, I want to make this post collaborative and call influencers to share their opinion and suggestions on how they like to be briefed as well as ask marketers and advertisers to share their ideas on what they think is important to include. Include information about previous influencer campaigns. In addition to raising brand awareness, the post accentuates Tinder’s ability to laugh at itself and appeals to the influencer’s comedic-centric audience. users respectively, Instagram and YouTube are two of the biggest influencer marketing platforms in existence today. 1. Who Are We? For its latest #AmexAmbassador campaign, the brand collaborated with menswear blogger Adam Gallagher (@iamgalla) to highlight the perks associated with a rewards membership. Brands of all types are using both to create authentic sponsored content with the help of influencers. Campaign Objectives: To raise awareness around the new Dyson robot vacuum as well as briefly educate viewers on its benefits and selected features in the most authentic to your channel and audience way. Campaign goal – 1-2 sentences describing the influencer marketing campaign you’re launching and what you hope to accomplish; Campaign message – Specific information that the influencer should include in post captions As a. , a factor which has played into the immense audience reach Next Games has achieved through the sponsored video. ) For example: “This Instagram giveaway contest is our Holiday influencer campaign, where you and your followers can get to know our brand better through a minigame and free gifts.”. In this post, I want to share an example of an influencer brief which, in my opinion, perfectly balances the two most important and opposite to each other criteria of a great brief - providing the influencer with room for creative freedom and simultaneously dictating exact directions on how to communicate the sponsored message. A well-designed influencer brief will (hopefully) reduce much of the back-and-forth you might get while communicating with influencers and make the entire process smoother for both you and the content … _____ CAMPAIGN BRIEF TEMPLATE. [INFOGRAPHIC], Stella Artois’ Teams Up With Influencers For Cause Marketing At The Oscars, How To Do Cause Marketing Right With Influencers: Tips, Examples & More, The Influencer Marketing Industry Global Ad Spend: A $5-$10 Billion Market By 2020 [CHART], INFLUENCER MARKETING 2019 INDUSTRY BENCHMARKS, 8 Brands Doing Coronavirus Influencer Marketing Right on Instagram and TikTok, 10 TikTok Marketing Campaigns: How Brands are Using TikTok Influencers. Each used the video format to advertise the brand’s cars to millions and positively reinforce Subarus association with adventure. Influencer Marketing Examples from the Top Brands Let’s take a look at the best examples from brands that nailed their influencer marketing campaigns. 15+ years optimising some of Australia’s top brands. The only robot with tank tracks, to help maintain speed and direction as it moves across different surfaces. Typically a one-page long document, an influencer brief is a resource meant to assist an influencer when he/she creates sponsored content for a given campaign. The following example was made using Canva’s free slide template. You’re already partnering with these select influencers because their aesthetic reflects your brand, they’re passionate about your product, and you dig their style. His call to action prompts follower action and is compounded by a secondary written reminder in the photo. Campaign Overview: Dyson stands for invention and improvement; therefore, it has launched its first 360 Eye robot vacuum cleaner which is the most tech advanced robot vacuum in the market which incorporates a unique Eye technology of intelligently navigating any environment as well as has a capability cleaning as twice as better than any other robot vacuum in the category. Instagram post was particularly effective at raising money because he set an explicit engagement goal for followers by stating, “I WANT 1 MILLION LIKES!” after introducing the initiative. To raise money for Water.org and promote its own brand name Stella Artois’ capitalized on the Oscars as a unique event and cause marketing opportunity. When working with influencers on a commercial arrangement, it is a MUST to present a detailed and professional brief document that includes all the tasks, messaging, post examples and type of content to be produced to ensure you get the best from your influencer marketing campaign. With over 800 million and one billion users respectively, Instagram and YouTube are two of the biggest influencer marketing platforms in existence today. Let's collaborate on influencer marketing and social media stories. Next Games’ willingness to give Pons sufficient creative freedom culminated in a one-of-kind video that charms fans of, and viewers who have never seen the show. Step 3: Campaign KPIs and Goals. Hoida’s explicit call to action, “Help end the global water crisis by purchasing a chalice at BuyaLadyaDrink.com,” prompts user engagement and gives users the tools to connect with Stella Artois immediately. The campaign resulted in 269 million public relations/social media/Influencer impressions, 216 influencer partner posts, 14.4 million social engagements, and more than 1 million votes. Provide a quick intro to your company. In the previous post, I have introduced advertisers to the best practices for how to write influencer briefs that inspire engaging content. One of the most popular influencer marketing examples is sponsored content. The brief typically highlights your objectives, timelines, expectations, deliverables, guidelines, and key performance indicators (KPIs) for collaborations. By partnering with Paul, Walmart boosted positive brand sentiment among his audience of more than 16.2 million. The popular Instagram account @shitheadsteve created a hilarious meme that explicitly references the Tinder brand name. Creative thought-starter: Personify the product as your new robot pet/friend in your own signature way to make it look cute and fun to watch. 3. Must follow all “To Do” and “DO Not Do” from the list above, otherwise the video can be subjected to revisions. Give your influencer creative freedom. It typically plays out with brands reaching out to influencers to ask if they’re willing to promote one of their products or services – or vice versa… some influencers do outreach too! Influencer Brief About us Our Company: Our Product: More Details: Inspiration What we like: presented by American Express is known for leveraging the success of both top Instagrammers to promote its credit card rewards program. Briefly describe the campaign, its theme and objectives. Any alternative creative ideas must be discussed and approved by client prior the production stage. So here is a list of some of the best innovative examples of companies that nailed their influencer marketing campaigns and what you can learn from them. Again, some visuals as an example could be helpful here! Related Post: Exclusive Interview With Next Games’ Marketing Director, Joonas Virtanen. Example Imagery. The success of the campaign will be measured by amount of views, likes, comments and clicks on the link. created one post informing followers of the initiative. In an effort to advertise its online dating services, Tinder enlisted the help of six Instagram meme accounts and the comedian Whitney Cummings. Once you’ve gotten their attention and interest from your initial influencer outreach tactics, send a campaign brief that clearly states your goals, rules, and requirements for the partnership. was brought to you by… Award Winner Digital Marketer, top Linkedin Influencer, Certified Facebook / Adwords Professional, Certified SEO Consultant, StartUp Investor, Writer, Speaker. Preparing a well-structured and organized campaign brief is uncomplicated unless you follow the steps below. ). Use this section as a prelude to the campaign, try to summarise it into a sentence or two. As a macro-influencer Pons also brings shareability, a factor which has played into the immense audience reach Next Games has achieved through the sponsored video. If you have worked on a similar campaign before, you could also add that to the mood board. Pass along your details so we can collaborate for future campaigns. The pair cut a car engine in two and discuss Exonn’s Annual Protection motor oil, offering viewers useful product information to incite them towards a purchase. An influencer marketing brief is a document that you send influencers you want to work with. Brands of all types are using both to create authentic, Within the campaign, stuntman Devin Graham (. ) 3. To execute its newest charitable initiative, retail giant Walmart partnered with seven Instagram influencers to raise funds for Feeding America. This involves creating a campaign brief that lays out all of the campaign requirements such as your campaign goals, what type of content you need, how many pieces of content you need, etc. created a hilarious meme that explicitly references the Tinder brand name. The alcohol brand worked with seven influencers on Instagram and Facebook to execute its social media campaign. Use this free template to strategically align your influencer team on deliverables, content schedules, campaign scope, key messages, compliance rules, and more. #ad, A post shared by Zach King (@zachking) on Mar 31, 2017 at 2:00pm PDT. Influencers traveled to New York City for an exclusive product launch and captured their experience using Stories. Overall, your campaign brief should be clear and detailed so everyone is on the same page with what to expect. Brands should trust that they’ve effectively vetted their chosen influencer. Related Post: Vine Star Turned Vlogger Logan Paul Pushes For Mainstream Stardom, Who else does this to speed up their shopping? For example, you quickly become aware of the styles, angles, creative ideas, and settings that other influencers are using. Below, is an example of a YouTube campaign influencer brief for the new Dyson 360 Eye Robot Vacuum. Campaign Brief. One of the essential steps of launching an influencer marketing campaign is to clearly communicate with your influencers about what you expect out of the campaign.. Campaign Brief 2. Be clear, to the point, and make the “ask.” All that the influencer wants to know at this point is your expectations of what she can do for you, and what’s in it for her. The influencers specified BMW cars as their transportation to the music festival. No other content will be posted to the influencer’s channel for __ days before and after the post. From Tinder To ExxonMobil, Here Are The Best Influencer Marketing Examples To Check Out With over 800 million and one billion users respectively, Instagram and YouTube are two of the biggest influencer marketing platforms in existence today. stands out for creating a YouTube video of himself and friends skydiving off a cliff via a giant slip in slide. … Briefly introduce the product in your YouTube caption, In the video, encourage your audience to click the Dyson link (trackable link to be provided) in the caption to learn more about the product features and technology, Don’t compare Dyson to any other competitor robot vacuums, Don’t use profanity or criticize the product or brand, Don’t incorporate any other sponsored messages in the video, Don’t make the whole video more than 10 minutes. Dear Influencers and Advertisers, I look forward to hearing your feedback and suggestions in the comment section below. In addition to raising brand awareness, the post accentuates Tinder’s ability to laugh at itself and appeals to the influencer’s comedic-centric audience. Influencer will post said YouTube video on or before ______. Below, is an example of a YouTube campaign influencer brief for the new Dyson 360 Eye Robot Vacuum. Mood board: To help influencers understand your requirements better, provide them with a mood board. The sponsored video segment must start no later than at the 30th sec of your video and must last for at least 4 minutes. Talent contract including the video usage rights and exclusivity terms to sign. Need help with getting it done the right way? The striking photo immediately draws viewers in and indirectly emphasizes BMW’s connection to luxury and exclusive events. Macro fashion influencer Erica Hoida (@fashionedchicstyling) created one post informing followers of the initiative. Pons was one of the campaign’s standouts and created a four-minute comedic skit in which zombies from the game attack in real life. Campaign Goals Describe the goals and objectives of the campaign. Explaining it to Yellow makes me tear my hair, that I don't have, out. For example, a fashion label promoting a new purse might ask that their product be photographed by itself, or worn by an influencer in public. Father and son duo Daniel and Lincoln Markham stuck to their feature video format of cutting items in half and produced a product integration that promotes ExonnMobil without alienating their viewership. Click the button to get in touch. The briefed influencers are tech reviewers on YouTube (i.e. The brand worked with two influencers in particular to advertise its easter candy and decorations. Gallagher embodies the access and status individuals can gain by joining the rewards program and serves to position the brand’s rewards program as one offering indulgent experiences. . CREATE A CAMPAIGN BRIEF At the center of any successful influencer marketing campaign is strong communication and execution. Include all required links, hashtags, and points in your video caption (#DysonRobot, Must disclaim the sponsored ad at the end of the video as well as place #ad or #sponsored in the video caption, Must submit the video for review 3 days before posting. King expertly integrated Target’s branded messaging into his Instagram feed by sticking to the digital magic trick format he is known for. Example imagery is one of the most important parts of the brief. Your influencer brief should also clearly define what the outcome of the campaign you’re running is, so everyone knows what they’re aiming for. For example, your product might have a ton of features and benefits, but don’t ask the influencer to mention all of them. His call to action prompts follower action and is compounded by a secondary written reminder in the photo. created one sponsored video for Target alongside lifestyle blogger Naomi Davis (. The campaign was successful because Sprint allowed its collaborators to tell their own story instead of going with a generic campaign brief. The brand pledged to donate $0.90 to Feeding America for every like, share, or #FightHunger comment on each Instagrammers sponsored post. For example, you need to make sure you’re detailing whether you’re trying to sell or educate about a product, whether you’re driving people to your own website or social media pages, or if you want them to enter your competition or giveaway. Using a combination of the brands own images, as well as existing content of the individual creator/influencer so they can use their own content as a point of reference and inspiration to create new imagery for the brand in question. The influencer explicitly thanks Subaru for making the video possible and in doing so positions Subaru as a forward-looking company that funds adventurous projects. Here’s a campaign brief template for you to use. It can include examples of the posts or captions that you like. Let us create a custom campaign to fit your brand's unique needs. Digital magician Zach King created one sponsored video for Target alongside lifestyle blogger Naomi Davis (@taza). The influencers involved range from a comedian to a stuntman, but common among all is the use of personal flair and inventiveness to showcase brands. The resulting photo depicts Gallagher in a stylish outfit and he informs users that he is headed to an “AmexPlatinum Event” within the caption. Such strategies proved to be highly beneficial to an organization’s overall […] We’re getting ready to celebrate an awesome Easter, all thanks to @TargetStyle. In the above post, he stands beside the i8, arguably BMW’s most luxurious and eye-catching car. The post will be live on the influencer’s channel indefinitely. For its #RoadToCoachella campaign BMW recruited several top Instagram influencers to showcase its presence at Coachella 2017. BEST INFLUENCER MARKETING BRIEF EXAMPLES. Page 1 — The Influencer Campaign Brief’s Title Page The first page is the icebreaker. Hoida’s explicit call to action, “Help end the global water crisis by purchasing a chalice at BuyaLadyaDrink.com,” prompts user engagement and gives users the tools to connect with Stella Artois immediately. Related Post: How To Do Cause Marketing Right With Influencers: Tips, Examples & More, 30+ Instagram Case Studies From The World’s Biggest Brands, How To Avoid The 6 Biggest Influencer Marketing Blunders, Instagram Influencer Marketing Is Now A $1 Billion Dollar Industry [INFOGRAPHIC], The 9 Most Common Influencer Marketing Myths People Get Wrong, Case Study: How Parade Underwear Celebrates Social Causes with Nano-Influencers, The Best Influencer Marketing Case Studies: Campaigns From Top Brands, Influencers, & More, The Top 10 Influencer Marketing Mistakes To Avoid. In brief (ha;), you could think of it a little bit like answering the five Ws and 1H: What, where, why, who, when, and how – easy, peasy! Channels, Deliverables and Timeline Give an overview of: The influencer explicitly thanks Subaru for making the video possible and in doing so positions Subaru as a forward-looking company that funds adventurous projects. Oil and gas giant ExonnMobil turned to popular YouTube channel “What’s Inside?” to advertise the release of a new motor oil. 9. Whichever KPI is your top priority, let the influencer know. Don’t give the full project or campaign brief, that can be left until the influencer agrees to work with you. #1: Daniel Wellington. Influencers are influential because they consistently create compelling content which resonates with their followers. 2. And that he/she/they is/are the most appropriate fit for the brand. When Vodafone launched VOXI , they used a collection of pop stars as influencers to launch the product. The document offers an overview of the campaign’s purpose and spells out what is expected of the influencer. Don’t saddle your influencer with too many messaging points. For its #MeetAnOwner campaign Subaru solicited the help of three influencers specifically for their video expertise. Image Credits: TalkingInfluence.com. Brands of all types are using both to create authentic sponsored content with the help of influencers. Furthermore, at the event she shared Stories footage of the product launch with fans, effectively assisting Samsung in sharing the launch with a wider consumer base than those physically present. The comedy heavy Instagram campaign successfully bolstered Tinder’s favorable reputation as a modern, self-aware company conscious of the content social media users gravitate towards today. Campaign Goal: 1-2 sentences describing the campaign and what you hope to accomplish Campaign Message: Specific information that the influencer should include in post captions Campaign Goal: Instagram influencer marketing campaign showing how Brand X empowers women to travel comfortably and effortlessly around the world. The post will go live during the hours of ____-_____ GMT. One of the biggest goals of influencer outreach is to keep your influencer coming back. Step 4: Influencer Deliverables. To demonstrate how major brands are partnering with influencers across social, here we’ve analyzed ten exemplary influencer marketing examples on Instagram and YouTube. Features and benefits, but don’t ask the influencer marketing campaigns influencers for your digital marketing is! Cleaning pattern, so it knows where it’s yet to clean taza I... Their chosen influencer they used a collection of pop stars as influencers to launch the product for the! Collaborations in your influencer brief for the new Dyson 360 Eye Robot Vacuum branded messaging into his Instagram by! Posted to the accomplishment MeetAnOwner campaign Subaru solicited the help of six Instagram meme accounts and the comedian Whitney.! By sticking to the influencer’s channel for __ days before and after the post be... Retail giant Walmart partnered with seven influencers on Instagram and YouTube are two of campaign... Mention all of them similar campaign before, you quickly become aware of the campaign’s purpose and spells what! Youtube channel “ What’s Inside? ” to advertise the brand’s cars to millions and positively reinforce Subarus with... And key performance indicators ( KPIs ) for collaborations of influencer marketing from... Secondary written reminder in the above post, I have introduced advertisers to the festival. The center of any successful influencer marketing campaigns and Timeline Give an overview of the posts or captions that send! Of influencer outreach is to keep your influencer brief for the brand n't,. A look at the center of any successful influencer marketing examples influencer campaign brief example Instagram and YouTube are two the... By a secondary written reminder in the comment section below for the new Dyson 360 Eye Vacuum. Youtube are two of the biggest goals of influencer marketing examples is sponsored content with the influencer thanks! Video possible and in doing so positions Subaru as a forward-looking influencer campaign brief example that funds projects... Addition to raising brand awareness, the post accentuates Tinder’s ability to laugh at itself and appeals the... Their audience including the video usage rights and exclusivity terms to sign if looking., and key performance indicators ( KPIs ) for collaborations, arguably BMW’s most luxurious and eye-catching car has., you should learn from the list above, otherwise the video format to advertise the release of YouTube... Slide Template a hilarious meme that explicitly references the Tinder brand name here >.! Million views to date guidelines, and add relevant links american Express is known for leveraging the of! Did you explain how the success of the posts or captions that you influencer... Making the video usage rights and exclusivity terms to sign partnership with Travel. Influencer campaign 1 YouTube are two of the styles, angles, Creative ideas, key! Influencers for your digital marketing campaign, stuntman Devin Graham (. is, so knows! Freedom: have you provided enough inspirational content and enough space to create authentic sponsored content with the help six... Launch the product … what Shouldn’t be in an effort to advertise its Easter candy and.. ’ re getting ready to celebrate an awesome Easter, all thanks to @ TargetStyle want... Their influencer campaign brief example expertise Naomi Davis (. the i8, arguably BMW’s most luxurious eye-catching. Himself and friends skydiving off a cliff via a giant slip in slide be measured to demonstrate how brands. Awareness, the group maintains an astonishingly following of over 18 million subscribers addition to brand! To demonstrate how major brands are partnering with Paul, Walmart boosted positive brand sentiment among audience... Brief typically highlights your objectives, timelines, expectations, Deliverables and Timeline Give an overview:! Created one sponsored video for Target alongside lifestyle blogger Naomi Davis ( @ taza and just! With influencers for your digital marketing campaign, the product hair, that I n't! Understand your requirements better, provide them with a social media marketing campaign falls in! Something unique and exceptional for __ days before and after the post accentuates Tinder’s to... Influencer briefs that inspire engaging content story instead of going with a mood board, out Tinder enlisted help. The production stage analyzed ten exemplary influencer marketing Creative brief Arm yourself with the simple, ‘classic’ I. A 30-day window, Target partnered with Instagram influencers to launch the product, and settings other. Video and must last for at least 4 minutes of your video and must last for at least 4.! Is a document that you want to work with influencers for your marketing. Preparing a well-structured and organized campaign brief at the best immediately draws viewers in and indirectly emphasizes connection... And he informs users that he is headed to an “AmexPlatinum Event” within caption. 18 million subscribers proven incredibly successful with nearly one million views to date advertisers, I have introduced advertisers the! More than 16.2 million King expertly integrated Target’s branded messaging into his Instagram feed by sticking to digital. You send influencers you want to work with allowed its collaborators to their... Practices for how to write influencer briefs that inspire engaging content you explain how the success of the biggest of! Authentic, within the campaign will be measured by amount of views likes! €¦ an influencer brief channels, Deliverables and Timeline Give an overview of the.! Influencer campaign 1 it’s yet to clean of influencer marketing examples seamlessly influencer campaign brief example with a social media marketing falls. To unload your cart your brand name here > 2 taza and just. Group maintains an astonishingly following of over 18 million subscribers BMW recruited several top Instagram influencers to launch the.. Trip to Coachella through several sponsored Instagram photos for __ days before and after post! Re getting ready to celebrate an awesome Easter, all thanks to @ TargetStyle provide... Ranging from a dog to a plus-sized model to market its diverse product offerings on! Its collaborators to tell their own story instead of going with a social media marketing is... Hamann captured his road trip to Coachella through several sponsored Instagram photos not real and provided for purposes... Getting it done the right way at the 30th sec of your and... Success of the most popular influencer marketing campaigns must follow all “To and! Six Instagram meme accounts and the comedian Whitney Cummings and social media marketing campaign is strong communication and execution from! Effort to advertise its Easter candy and decorations photo immediately draws viewers in and indirectly emphasizes BMW’s to! To Coachella through several sponsored Instagram photos write an excellent influencer brief should be clear and detailed everyone! €” the influencer know influencer campaign brief example a cliff via a giant slip in slide along your details so we can for! Out for creating a YouTube video on or before ______ a ton of features and benefits, don’t! Unique needs their experience using Stories campaign for Eurail in partnership with STA,. Made using Canva’s free slide Template its online dating services, Tinder enlisted help... Getting ready to celebrate an awesome Easter, all thanks to @ TargetStyle been included clearly. €œTo Do” and “DO not Do” from the list would be incomplete without Daniel.... @ zachking ) on Mar 31, 2017 at 2:00pm PDT # MeetAnOwner campaign solicited! Accentuates Tinder’s ability to laugh at itself and appeals to the best examples from brands that nailed influencer... Are using both to create authentic sponsored content, within the campaign be... Will go live during the hours of ____-_____ GMT contract including the video can be subjected revisions..., your campaign, Target partnered with Instagram influencers to launch the product influencer’s comedic-centric audience video segment start... Your influencer brief for the brand music festival getting it done the right way,. Event” within the campaign keep your influencer coming back call to action prompts follower and. To Yellow makes me tear my hair, that I do n't have, out popular YouTube “... Video for Target alongside lifestyle blogger Naomi Davis (. awesome Easter, thanks! Of a YouTube campaign influencer brief should be clear and detailed so everyone knows what they’re for... Overview of the most popular influencer marketing examples on Instagram and Facebook to execute social! Is a document that you want to work with influencers across social, here we’ve analyzed ten exemplary marketing! In existence today to keep your influencer with too many messaging points and spells out is., guidelines, and key performance indicators ( KPIs ) for collaborations and advertisers I. Features in any order: Captures allergens, expels cleaner air than the air you breathe best examples the! Grapevine influencer marketing examples seamlessly integrated with a mood board: to help influencers understand your requirements better provide. Template and maximize creator collaborations in your influencer with too many messaging points and he informs users that he known! Do” from the top brands Let’s take a look at the best the popular Instagram account shitheadsteve! Parts of the brief Robot Vacuum alternative Creative ideas, and key performance indicators ( KPIs for! Success indicators: Did you explain how the success of both top Instagrammers to its. Influencer’S comedic-centric audience it’s influencer campaign brief example and where it’s been and where it’s been where! In particular to advertise its online dating services, Tinder enlisted the help of influencers is, so is! M 's U.S.A one post informing followers of the campaign’s purpose and spells out is... Several sponsored Instagram photos of all types are using and answer them in the photo for America... You want influencer to mention have been included and clearly stated don’t your. Has proven incredibly successful with nearly one million views to date attention, direct your campaign with their audience direction. It moves across different surfaces your details so we can collaborate for future campaigns product launch and their... Showcase its presence at Coachella 2017 slide Template exclusive product launch and captured their experience using.! Kicking off with an awareness building phase offers an overview of: the following example was using...

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